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This website ford-car-keys.com states the following, "Born out of necessity in 1990,to rescue members of the RAC and AA who had lost there keys, my company has developed over the years into its present format." We analyzed that the website stated " We now operate a service which specialises in replacing lost keys for Fords and spare keys for Fords." It also stated " We operate our mobile service in Hampshire, Surrey, Berkshire, London, Middlesex, Kent and Oxfordshire. We operate on a fixed pricing system ,our customers know what they will pay before we arrive at the roadside to assist them." The header had Ford Master Keys as the highest ranking search term. It was followed by Ford Spare Keys, Ford Remote Keys, and Ford Car Keys Hampshire which isn't as ranked as highly as Ford Master Keys. The next words they used was Ford Car Keys Surrey. Ford Car Keys Sussex was also included but could not be understood by search parsers.